UPGRADING.CC BOOSTS REVPAR GAINS THROUGH INNOVATIVE, CONSUMER-DRIVEN TECHNOLOGY THAT DISRUPTS HOSPITALITY’S UPSELLING ROUTINES

Launching in the third quarter of 2018, Upgrading.cc is the world’s first online travel platform that allows hotels and service apartments to upsell at no investment.

SINGAPORE, 1 July 2018 -- Launching at a pivotal moment in travel, as consumers worldwide continue to embrace the convenience and instant gratification of online travel planning, Upgrading.cc brings travelers the ability to secure their desired hotel upgrades prior to arrival, and on their own terms. At the same time, it allows hotel and service apartment partners an opportunity to upsell, at no investment.

Set to launch in the third quarter of 2018, Upgrading.cc will be the world’s only online platform for guests to gain access to ‘Three-in-One’ upgrading options and exclusive promotions offered by the hotels and service apartments they have reservations for, including Upgrades to Higher Room Categories, Lounge Access or Special Club Room and Suite Promotions for weekdays and weekends.

As improvements in the check-in process continue to drastically reduce staffers’ face-time interaction with guests, making it increasingly challenging to offer and secure upselling options, Upgrading.cc is stepping in with a smart-tech solution that will help hotels and service apartments sustain positive growth in revenue per available room (RevPAR) in an era when Average Daily Rates are relatively suppressed by a price-sensitive marketplace.

For hoteliers, Upgrading.cc is a welcome leap towards leveraging tech and data analytics in rooms upselling and a golden opportunity to unlock potential upselling revenue gains of 40 to 90%. There will be three tiers of partnership: ‘Tall’ and ‘Grande’, as well as a ‘Venti’ category for hospitality chains. All categories allow partners to offer interested guests upgrading options from the time of their booking, with reminders 3 days and then 24 hours before check-in. ‘Grande’ partners will enjoy the benefit of having automated alerts sent by Upgrading.cc to eligible guests.

Equally important, Upgrading.cc enables hoteliers with a service that streamlines business processes and reduces operating costs alongside the advantage of having greater control over a key aspect of revenue-optimization. As an intelligent data platform that integrates a unique dynamic pricing application, thanks to its Tier System feature, Upgrading.cc gives partners greater control and flexibility in achieving their desired RevPAR gains. Essentially, hotel and service apartment partners are able to increase RevPAR via shifting upselling online through an intelligent cost-per-booking model that can be directly controlled by revenue managers.

Founder and Chief Executive Officer Cetin Sekercioglu, a multi-lingual and international corporate leader in the hospitality and travel industry, brings his wealth of knowledge from an illustrious career spanning 12 countries in 4 continents to the Singapore startup. A forward-thinker, he is especially known for pioneering innovative products and services. These include digitising food and beverage loyalty programs and Bookers' Club, the Best Practices online platform for idea sharing, and introducing the first in-room delivery robotic technology in Asia Pacific. These initiatives have generated an incremental revenue of more than USD1 billion.

“Our technology provides easy-to-use real-time upgrading solutions to guests prior to their arrival. Equally important, it enables our hotel and service apartment partners to optimize revenue opportunities that would otherwise have been left untapped,” said Sekercioglu. “In this way, the Upgrading.cc platform brings unprecedented benefits to all parties in the travel industry.”

List your hotel or service apartment with Upgrading.cc now via www.upgrading.cc/partner.

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Wong, Wye Leng
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